Tonight I flipped away from the Olympics during the trampolene competition and caught Lenovo’s new ‘Cast Away’ commercial featuring their new IdeaPad Y Series of notebooks. This not so original commercial was however quite eye catching.
Lenovo is advertising their Veriface technology which is basically a facial recognition program that uses their built in webcam to automatically recognize the face of an enrolled user and log him/her on to the computer. Pretty slick.
According to Notebooks.com, Veriface is quite secure and will only enroll, in the flesh, human faces and can’t be fooled by glossy photographs. Veriface isn’t exactly new technology as IBM was bundling it with webcams years ago. As cool as it is, I’m not sure it’ll actually sell any laptops but I can guarantee that anyone who puchases a Lenovo with Veriface will definitely use it.
Here’s the commercial.
No comments yet.